GDPR - Level 4

Our Online Privacy - Website - Single Controller Policy

About You

This Privacy Notice relates to the personal data you give over this website and other data we collect. We are the data controller named in the Contact Us section. We also trade as Hamilton Square Dental. We share some or all of your personal data with other companies and businesses in our group, MiSmile and/or Aligntechnolgy, see the Contact Us section for more information. If you do not agree to this Privacy Policy, please do not provide us with your information. We reserve the right to change the Privacy Policy from time to time at our absolute discretion. If you have any questions relating to this Privacy Policy or relating to the transfer of your personal data, please contact us at the address below.

What Personal Data We Collect

We collect the personal information you provide when you register with us in any way to use any of our online or other services. If you give us or we hold your personal information, this indicates that you consent to our using it, and we will treat it in accordance with this policy. We respect your privacy and the choices you make about how you want us to contact you.

Personally, Identifying Information - We collect personal contact information such as your name, address, contact details including your e-mail address, mobile number and other provided contact details. We also collect personal data from other sources including:-

  • any forms you fill in at any time,
  • over the telephone;
  • from interactions with online presences including apps;
  • competition entries; and

We retain your emails as part of our records and may use the information for the purposes set out in this Privacy Notice.

Cookie Generated Information

Click here to see our Cookie Policy.

We permit third parties to place cookies and other tracking code on our website to collect your personal data. See our Cookie Policy ( see Contact us for details) for more on this.

Sensitive Personal Data

We require these details in order to provide you with the relevant services.

How We Use Your Personal Data

We require these details in order to provide you with the relevant services. We store your personal data and use it for the purposes set out below and as notified to you from time to time.

  • to tell you of any changes to our terms and conditions or of our Privacy practices. If you continue to deal with us we will treat that as acceptance of our new Privacy terms. You may object to us by notice in writing to the Contact address.

We use your personal information to manage and to provide the goods or services ordered and collect payments.

Online Services

We require the necessary contact details in order to provide the services that you request.

Credit Searches

which will not leave a credit footprint and will be automatically deleted after 12 months, which does not involve a view of your financial information, just publicly available credit score data as to your status

Marketing

Where you have given consent to market you we will send you our marketing and promotional materials for services, products, surveys, competitions, events and other activities we think useful to you.

We (and third parties under contract with us) use customer contact information to personalise the types of information you receive from us, to determine customer satisfaction with products and/or services we have provided and to improve the operation of our services to you.

You can withdraw your consent to any marketing at any time by writing to us at the address in the Contact Us section below

General

We will also use it for internal business purposes including effective data management, to understand your needs, improving security of data, for statistical analysis, devising, deploying and measuring marketing campaigns and for such and other reasonable business purposes and operational efficiency improvement.

Who We Share With

We share personal data with [insert who and why to the extent not covered by the preceding disclosures.

Where we share your data with others

it is to help us deliver or provide the goods or services required

or to provide us with goods or services we need as a business

and we make it a requirement that they have in place appropriate security measures to protect your personal data.

Occasionally, we may be required by law enforcement, government contract administrators, and/or judicial authorities to provide personally identifiable information to the appropriate governmental or regulatory authorities under applicable law or regulation. We will disclose personally identifiable information upon receipt of a court order, subpoena, or if required to co-operate with law enforcement investigations. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful to the extent permitted by law

We may disclose your Personal Data acting reasonably if we believe such action is necessary, for example, to protect and defend our rights or property, or to protect the interests of our customers. We may disclose your Personal Data acting reasonably if we believe such action is necessary, for example, to protect and defend our rights or property, our Group, or to protect the interests of our customers.

Without limiting the above, we may disclose your Personal Data acting reasonably in the following circumstances: (a) to any debt collection agency, credit or fraud monitoring scheme, security agency, or provider of any information relating to you including your personal financial information and details of how you have performed in meeting any obligations you have to us; (b) to any party we have a commercial relationship for the purpose of accounting and auditing; (c) any disclosure as may be required to engage withour professional advisers including, but not limited to, bankers, lawyers, accountants and other consultants; (d) any disclosure within our Data Protection Act notification registered with the Information Commissioners Office; and (e) any disclosure as permitted under current UK data protection law.

Keeping Your Data

We keep your personal data for the period we have a relationship and may keep it for up to 6 years after that in order to comply with record keeping needs and other legal reasons. We will review our retention of your personal data in line with legal circumstances.

We have put in place procedures and other security appropriate to protect the personal information you share with us. We destroy it using secure or certified methods of destruction when no longer needed.

Your Rights and Choices

If you have any questions relating to this Privacy Policy or relating to the transfer of your personal data, please contact us at the address below.

You may ask to have the information on your account deleted or removed; however, because we keep track of certain transaction information, such as past purchases, and other similar information, for legal compliance purposes (including company bookkeeping) we may not be able to delete certain information. If information we hold appears to be inaccurate we will block its use until the position is verified to our satisfaction.

You can correct your personally identifiable information yourself by contacting us with a request for your change. We will change it if you can prove to our satisfaction that our information is incorrect or inaccurate.

You have a right to access your personal data by contacting us as shown below. We may charge you if your demands are excessive or too frequent to be reasonable.

Contacting Us

You can contact us in the following ways:

  • by email to  hamiltonsquaredental@hotmail.co.uk
  • in writing to Hamilton Square Dental for the attention of Dr Andrew Morton, the Data Protection Officer.
  • by telephone 01516477226
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